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Commercials That Stop The Scroll
SUBSTANC
ORIGINALS
ORIGINALS
Screening In Goa
Season Of White
Premiered at Kyoorius Designyatra 2026, Goa.
Presented by Zee Entertainment.
Our Process
How We Work
-
Brief
A 30-minute call on your product,
audience and goal. -
Script And Storyboard
You approve every frame before
anything is generated. -
Production
We direct, generate, edit and sound-
design the film. -
Delivery
The hero film plus cutdowns in every
format you need.
Pricing
How We Price It
One Film
A single ad film built around one goal, like a launch, a drop or a campaign.
- Concept and script written for your brand
- Storyboard you approve before production begins
- The film, plus cutdowns for every platform you run on
- Sound design and music
- Two revision rounds, delivered in 7 days
$1,500
Always On
Fresh ads every month, for brands that run paid social.
- A monthly planning call on what to make next
- A set number of new films each month, scoped to your channels
- Variations for testing hooks, formats and lengths
- Priority production slots
- Most brands start with One Film, then move to Always On
$3,500/mo
About Substanc
Substanc is led by Sagar Dattatrey, a designer turned filmmaker.
AI can generate a thousand shots in an afternoon. Choosing the right ones, keeping a character, a light and a world consistent across every frame, and cutting them into something people actually watch is a design problem. That’s the part Sagar has spent his career on: visual systems, brand language, and how people respond to what they see.
So every Substanc film is built the way a designer builds a brand. The look is defined before a single frame is generated. Every shot is storyboarded and approved. And because he understands how the models work and where they break, the films come out looking intentional, not artificial. Alongside client work, Substanc makes its own films under Substanc Originals.
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